Everything has an agenda behind it. The exceptions to this rule are few and far between. Echo chambers can exist everywhere (comments, twitter feeds, "wormholes," subreddits (has anyone checked r/politics recently?), even entire sites, the "karma" system facilitates this to an incredible extent), and a perfect nonbiased presentation of the facts rarely exists, if at all. To use a partisan issue, it's like watching only Fox, or reading only NYT (or their equivalents). Nobody thinks after reading something that they agree with. Critical thought is dead, if it were even alive to begin with. <b>This is what people need to wake up to.</b>

Everything has an agenda behind it. The exceptions to this rule are few and far between. Echo chambers can exist everywhere (comments, twitter feeds, "wormholes," subreddits (has anyone checked r/politics recently?), even entire sites, the "karma" system facilitates this to an incredible extent), and a perfect nonbiased presentation of the facts rarely exists, if at all. To use a partisan issue, it's like watching only Fox, or reading only NYT (or their equivalents). Nobody thinks after reading something that they agree with. Critical thought is dead, if it were even alive to begin with. *This is what people need to wake up to.*


dude, I have to say that the sound you used to "bleep out" or censor words was really triggering me. I almost didn't fnish the video.
A little bit of context, im watching on my desktop and listening through regular computer speakers, color me insane but the bleep sound sounded like static distortion and for a moment I kept thinking my speaker connections werent plugged in correctly. I got up out of bed multiople times just to check.

Lol all jokes aside I enjoyed this story a lot, you did a good job on the video and fuck the bad word sound.


well, if youtube doesn't want to moderate content, THEN THEY SHOULDN'T MODERATE CONTENT.


From a qq to memer to agent.<br>damn this PLOT twist, movie material 101.

From a qq to memer to agent.
damn this PLOT twist, movie material 101.


I think the advertiser insider explanation is most likely. He was most likely contacted as his channel was big enough to be pushed to people, and to confuse potential debunkers.


What bothers me the most about this guy is that he went LOOKING. At one point he says something like 'you can't go on (well known adult site) and find this stuff'. Did he go looking? What? He's got issues and is probably projecting.


At 2:26 you can see that he is in british columbia which, if we can trust this, means that we can find the right Matt Watson
33:40 he was in toronto so he is somewhere in canada


Love the way you censor the fuckwords, still benefits your quest to remain monetized yet still display the crude implications ov the word meanings without auditory linguistics. Godd wormholW


I can't believe I spent an hour without noticing, you're good man


30:12 "To remain a poltergeist in the Digital World" Wait, wait one second, are you telling me that Matt Watson is secretly a Digimon? THAT EXPLAINS SO MUCH!

Funnily enough he actually mentioned Digimon in one of his streams, calling YouTubers weirdos that live in digital spaces like Digimon


How have I missed this pice of history im on YouTube every day

it's best you dont know about the dark side of yt


When I see his old content the theory I get is a (adult video) addicted failed YouTuber exposing a pedo ring he was apart of to make youtube creators lose money because he couldn’t get any


It seems to me that Youtube took a stumble, and everyone else suffered, because of a corporate battle. This is just like, the royals in the middle-ages.


Matt is the same type of guy who takes the word of heath ledger joker as gospel but cant explain why


let me tell you Bee nest removal is the shit bro it's like crack you start you can't stop


Great vid, good luck with monetization, you deserve it.

Lovely face, btw.


I must say, the intro looks almost exactly like the Down The Rabbit Hole series by Fredrik Knudsen


So, was this what started the adpocalypse? I knew the adpocalypse was a thing but I never knew how it happened. Was this Matt Watson video what started it?


What did any of this accomplish?<br>I didn't even realize it even happened.

What did any of this accomplish?
I didn't even realize it even happened.


I could’ve swore the FDA does do hair and skin care products


1:16 - 1:18 Me trying to make that jump across ledges in most 90's sega/ nintendo games. (Beauty and the Beast--Belle's Quest--Those balconies in the west wing level)


its been two years, i don't think emplemon is going to talk about pie.


I can see him as just the guy in the office that already had an account, or he was to work on this project and just to used his account for some reason.


I like, how this series isn't recommended to people, but videos for kids are. This just shows that YouTube is promoting kid's content, instead of this cool and small documentaries.  (Sorry for bad English btw, I am from Soviet Russia)


You can tell matt was bullshitting and didnt know what he was saying or talking about just by how he spoke. He spoke like he was making it up as he went and was nervous.


Can we just be honest here?  I don't know if it's been brought up before, but the most likely theory about Matt's reasoning behind all of this is because his YouTube Channel sucked ass and this is his way of lashing out about it?  I"m pretty sure someone brought this up (I haven't finished the video yet), but think about it.  Jealousy is one mean motherfucker, and with the likes of the Killstream, Drama alert, Metokur, Sargon, the Paul Brohters, ect. Matt saw a podium that he would never reach.  So he decided to try and knock everyone else off of it.  Pathetic.  Just pathetic.


sicc video bro fr, first you hit me with the World Peace theme at 13:22, then George Clanton at 47:06. Great editing and interesting the whole time. Subbed


MattsWhatItIs as a false flag? That's intriguing! Finding a run-of-the-mill YT'er with cringey content, put the bug in their ear about the evils of YT and let them think they'll become the crusader the people were(n't) asking for, and then when the backlash comes they stand back and watch the torch-bearing villagers burn him to the ground while the puppetmaster gets out clean? Very elaborate, indeed diabolical -- but possible. Through the whole thing, it really felt like Matt was working with info that seemed like it was handed to him


You dont have enough subscribers for the content you make


So..hmmmm.... really interesting video (not although the way through it yet, but have already seen the brilliant Nerd City full length section) BUT...around the 35 min mark - is the choice of a cover of Rock & Roll Pt 2 an intentional one? I mean, given the artist who recorded the original and what he become infamous for later in this career?


Yeah, not seeing your point here, hitting them where it hurt (money) is a viable tactic to force them to take actions and it seems like it worked


Emp im high right now and i love you so much keep making the best quality content on youtube


Holy Shit!!! .... Keeps is a real product!


You should create a it will never ever be a shooting game as tf2 :)


If someone says something that pisses you off, ask yourself if you being pissed off isn't really fucking convenient to someone with or jockeying for money or political power. From you and over you.


i don’t think he was a plant, they may have just dumped money on him at random


Am I the only one who finds it weird how the first half of the video is spent explaining how there is no rabbithole and youtube just serves whatever content is similar to the one you watch, yet the first guest he invites starts his segment by talking about how youtube has a "proven" far-right radicalization rabbithole?

Just because there is no dedicated CP wormhole doesn't mean there are no wormholes period.

The recommendation system on YouTube does push people towards related content, regardless of context. So if a lot of veiwers watch right wing content after a video, that videos recommendations will include more right wing content so veiwers will stay on the site longer.

A guess a better way to look at it is YouTube creates a personal wormhole for everybody to try and keep them watching anything. So when those wormholes lead to right wing content, and most political violence is overwhelmingly right wing, some consider it a potential problem.

I don't think it's too far of a stretch to think that anyone watching anti-extreme left or IDW videos would get recommended right wing content, does that mean that somehow all these people are affiliated with each other and are working together to radicalise youth, probably not, it's just the algorithm, I don't think it's any more likely than the algorithm gradually recommending more lefty content. I don't see the problem with calling it a rabbithole, much like a Wikipedia rabbithole. The problem with Matt Wattson's video is implying(or stating) that YouTube is directly responsible for (facilitating) the rabbithole when they obviously weren't.

@Adam yeah, and some creators on there were completely unrelated to the far right. Jeff holiday, who was in there, does videos against pseudoscience. He's promoted channels by jews and transwoman multiple times, which as far as I understand, aren't groups anyone in the far right would willingly associate themselves with.

They never said that. The video just said that some people fear there is a right-wing youtube rabbit hole. Emp lemon nor nerd city stated there was one. Besides the "study" those claims are based on don't really hold up to academic standards or peer review. It doesn't explain by what mechanism the viewer's beliefs are radicalized. It just draws tenuous connections that ignore the important context that, when considered, contradicts alleged connections between popular creators and the far right. They never proved the connection.


Dude, JPEG mafia in the background holy shit. I got a feeling we’d get along well in real life lmao


Not YT's fault for kids siging up but WHEN REPORTED they should be taken off the platform. Especially when being sexually inappropriate. ALL SOCIAL media needs to step up. What kid watches TV? Barely any! They're all online. Reporting barely does anything. Youtube and Facebook does allow animal abuse. It's all a MESS and needs a upgrade in security


15:41 i dont want to laugh because of the subject matter but my man Matt really just spelled it Grammerly-


"Matt" for sure got one thing right, Youtube could put "13 yr olds stripping un-censored" on the trending page and Youtubers would still crush their mom's hands in a crank vice for even a chance to keep their monetization.... for ALOT of them its ALL about the money..... dont care about others over monetiztion, deff dont care about kid's online safety or following actual laws against advertising to children over monetization and ultimately dont even care about Youtube just look how alot of even semi-large youtubers talk to youtube support on twitter if ANYTHING gets even accidentally messed up on their channel, they turn into spoiled 5 year olds that think they are owed something an talk to youtube support like literal garbage (as if they own their page an just allow youtube to maintain it)... until they get banned or demonetized then its all tears and woah-is-me  and "i didnt deserve this, i dont bother ANYBODY.. YOUTUBE, I DONT UNDERSTAND😫😫"... and yet if Youtube died tomorrow and the new "thing" was an app where you live stream hours worth of face-times with your Grandma their would be thousands of youtubers with dead Gmas calling elderly female actresses 3-5  times a day to get in on the wave... they would do taste test reviews for  jars of dirt if it got them a chance of going viral.... only on Youtube does a guy become public enemy No. 1 for trying to watch out for the online safety of literal children..... no one could ever prove he had ulterior motives i think he was a guy with ultimately pure motives and 0 time in the public light under his belt that all of the sudden was being talked about/watched by EVERYONE and he made some mistakes...but  he noticed an issue he felt needed to have more  attention brought apon it so he did....and now whether u like it or not he made Youtube arguably a MUCH safer place for children....


What if he just wanted to insight chaos for his own entertainment


Wasn’t the real wormhole the friends we made along the way?


Important correction: kik is not defunct. Its closure was announced in September last year but then they got bailed out one month later. Fact check your shit, my man

@Isaac Cea takes 30 seconds in google. nobody's time is <b>that</b> precious

@Isaac Cea takes 30 seconds in google. nobody's time is *that* precious

these videos take a long time to make, and fact checking such a small detail that couldve just been pulled out of the video and nothing wouldve changed is just time waisting


You keep asking why the media picked up on his post, sometimes it is just luck


Loving the use of the doors on the outro


Huh, I wonder how I missed this whole thing... 🤔


would you consider this a form of cancel culture? not this video, but the response matt insited? it seems like the response he was attempting to insight was to cancel the profitability of youtube-or at least, trying to significantly hinder it.


38:19 thats only half the truth, the full truth is because of the correlation between pewdiepie and nazis. pewdiepie isnt even edgy in the slightest. its because of massive main stream media bias and controversy labeling him as one, and since the controversy involved pewdiepie and nazis, that will lead pewdiepie to nazis eventually. not because of the viewer but because of popular correlations in the past.


clicked on this video thinking it would be about Arin Hansens insane algorithm conspiracy theories


I need a list of the soundtrack of this video all of this slaps


The real wormhole is the friends made along the way.


Would work with buzz feed ? The other offender in a separate adpocalypse, interesting


If I had to be arranging such a thing as an advertiser, I'll pay multiple people to try do that, and the second one of them succeed, Ill remove all other videos... Maybe if we had upload history of that time we could find a pattern... <br>A different approach would be to use bots/close relatives, if he have any family connection to any advertiser that another huge falg

If I had to be arranging such a thing as an advertiser, I'll pay multiple people to try do that, and the second one of them succeed, Ill remove all other videos... Maybe if we had upload history of that time we could find a pattern...
A different approach would be to use bots/close relatives, if he have any family connection to any advertiser that another huge falg


Which came first, the spiral or the rabbit hole?


The “wormhole”<br> is deep anymore my dudes

The “wormhole”
 is deep anymore my dudes


lol the keeps.com thing was real.  it looked like a parody or something.


I know the music is credited, but aside from looking through the order of the songs, it's a little hard to know which song is which, so does anyone have timestamps to help anyone know which song is which?


He wasn’t wrong about you tubers being greedy


This is cool and all but can you post more youtube poops?


might wanna think about censoring some of your patron IDs


If only this video could be blown up as much...


I'M THE LIZARD KING, I CAN DO ANYTHING as long as it's in shitty MIDI


>takes stance on subject
>Is one of the people negatively effected by the spread of the subject

I don't actually think that's why you made the video, but it doesn't look good when you're one of the people possibly losing money. It is absolutely true most of the time controlling their income is the only way to effect  large groups of people and rules, status quo etc. in the capitalist system.. which is good, it gives power to the masses (if they can become aware for five seconds and not just do what's easiest and takes the least effort and self reflection) but don't try to pretend it isn't the only real reason why a brand or company will do something most of the time. Youtube, backed by Google has a Uuge pocket book, they can lose a little ( not entirely related but Monopoly s are illegal lol).
PS. Geet a job, srsly.


Only you would use random oldschool youtube shit like a that little clip of jeepersmedia. Every single one is another blow to my old man soul.


Nice reference to down the rabbit hole lol


Slightly disappointed, thought that was Count Dankula in the thumbnail, great video nonetheless.


ooooh, Red-HAIRing... i get it!<br>Nice music from World Peace btw

ooooh, Red-HAIRing... i get it!
Nice music from World Peace btw


36:59 just bookmarking the Bedhead Bernie segment


Does Emp have a discord? If so what is it?


13:00 - YouTube is supported because it's a crazy huge A.I. learning database btw


And saying him asking for upvotes for attention to his fans like it's a conspiracy when everyone on YouTube knows you gotta smash that like button and subscribe<br>I've never heard of this before today, so I don't care about this guy, just wonky expose

And saying him asking for upvotes for attention to his fans like it's a conspiracy when everyone on YouTube knows you gotta smash that like button and subscribe
I've never heard of this before today, so I don't care about this guy, just wonky expose


28:10  i recognize that background music from the intro of every Nexpo Video ( 29:15 and you will definitely hear it)

i fucking knew i recognized it from somewhere


please somebody tell me where can I find the song at 1:48, it's not in the song list in the credits!


His probably doing it for trolling reasons smh


13:19 i recognize that background music from the intro of MDE: World Peace


Meanwhile, YT has a 13 yr threshold, then markets itself as the number one kid site... Aaaaaaaaand here we are.


I thought I heard 1539 N. Calvert 3/4ths of the way through the video. Nice touch.


It seems ridiculous to suggest that someone concerned with the alt right pipeline on YouTube (which is a legit thing) would go after pedophiles and not, you know, the thing that he wanted gone. I think he was a washed up YouTuber angry with the site.

i mean, theres a lot more people who agree with the far right than people that will publicly say they think pedophiles are ok, so you wanna get the one most people will agree with


After watching this twice, i actually sure that i used to watch his nofap video. I never subscribe to him tho. What a surprise that guy cause this shitstorm


Suzy Lu is probably the next Youtube Geographic


something about this video really freaks me out.


EmpLemon uses JPEGMAFIA as background music.

i like.


he reminds me of jon bois from sb nation, he looks and sounds like him


I love your videos so much, please marry me.


hahah i can hear the doors in the background, good taste dude


51:50 Haha I miss Gran Turismo, it's bad I know where all your songs come from


down the spiral more like down the rabbit hole


Why is the intro so similar to Down the rabbit hole?


This never showed up in my feed. That's bizarre


Not very consistent Emp.

That one Simpson at the start of the video already was green and yet you sat there, did nothing, refused to make him yellow.

Disgusting.

I know how dare he, we must cancel him on twitter.


@bah7789 Yeah I dont know dude barely any likes aswell

also why does this only have a few replies


The alternative influence paper was idiotic


"The Alternative Influence Network" is not a reliable nor legitimate source.


31:10 I wheezed

his whole purpose was to become famous like filthyfrank but less iq and as white man inconsensious*(idk spelling) pedo comedy"

4150 Subscribers Before He Leaves Earth?


I like the choice of Alabama Song in the background


Lispy clout chasing nobody, tried to do the "well if i can't have it no one can"


Hold up, was that Strange Days by the Doors. Nice


Please stop censoring yourself and make an alt firm of money so that you’re not a shill to the advertisers or “yt monetization”


when peggy started playin in the background i was confused. cool tho


The Evolution of EmpLemon

Dank memelord

V

Heated gamer

V

Dank memelord again

V

Internet commentator

V

Documentary writer & director

*The Evolution of EmpLemon*

Dank memelord

V

Heated gamer

V

Dank memelord again

V

Internet commentator

V

Documentary writer & director


3:08 can someone please tell me that song


“Hit then where it hurts—in their wallet” sounds like the slogan of a shitty political campaign

Yeah, it does. It’s true, though. Companies do jack shit about anything, regardless of how important or not the thing is, until they think it’ll make sales better or worse. Usually it’s hard to motivate people to “vote with their wallet,” but he did it with the banner of fighting predation. Too bad he applied it in the worst possible situation, Jesus.

He was right about it being a pressure point, but it's almost like that's what he was told to say as a puppet

White Matrix so  it sound like some crappy slogan from communism/socialist political party.


It's absurd how pretty much all of Emp's new uploads since 2019 are copyright noticed one way or the other, that or Emp deactivates the Offline Download option...

You gotta give it a few hours before offline download will work


Damn.. Matt Watson really fell off after SuperMega ended.


"Down the Spiral"

Frederick Knudsen needs to see this it seems.

Daelin "Zeppi" Zeppeli (TheInsaneComputerGamer)

I'm like 90% sure they've collabed before. Maybe I'm confusing t<br>Someone with Internet Historian, my fav tubbers are all pretty incestuous

I'm like 90% sure they've collabed before. Maybe I'm confusing t
Someone with Internet Historian, my fav tubbers are all pretty incestuous

@3nthamornin As a friendly reference to a colleague he either admires or knows personally

Why did he literally perfectly rip off Fredrik's intro?

I immediately did a quick googly if emplemon is actually frederik knudsen


A red spy in the base!? Oh...oh no... RIP Rick May <br>:'(

A red spy in the base!? Oh...oh no... RIP Rick May
:'(


You mentioned Kik, Kik isn't dead. With less people paying attention to it it's become a hive of pedos.


Good god this comment section is a dumpster fire


Mamamax actually said a really good point, "that's like explicitly blaming tumblr for rapes and murders"

@Lewd Jared sorry, bad with identifying social media


"Stop trying to milk this for attention"

- Keemstar 34:56, in the act of milking it for attention

@DKing Oh he is going away, and so are you, and so am I, it's all a matter of time, and I will be remembered a lot more fondly. Keem is a psycho. Can't wait for his fans to come after me for criticizing him.

JakeSpacePirate E name any other person who has the amount of connections and resources to people inside YouTube, Twitter, Twitch, etc while being able to avoid being blackballed. Keen/Drama Alert is a massive resource for people who can’t in any regular situation bring attention to their situation. So much so that even people who have directly criticized Keem and DA go on (jacksfilms v Jinx being the biggest example I can think of).<br>I’ve loved/love creators like TB, Etika, and Pyro, people Keem has shit on in the past but for better or for worse he’s not going away, and his connections make him useful.

JakeSpacePirate E name any other person who has the amount of connections and resources to people inside YouTube, Twitter, Twitch, etc while being able to avoid being blackballed. Keen/Drama Alert is a massive resource for people who can’t in any regular situation bring attention to their situation. So much so that even people who have directly criticized Keem and DA go on (jacksfilms v Jinx being the biggest example I can think of).
I’ve loved/love creators like TB, Etika, and Pyro, people Keem has shit on in the past but for better or for worse he’s not going away, and his connections make him useful.

@DKing "Can't wait to report your death, huh-ha!"
-Keemstar to a now-dead Cancer victim.
N E C I S S A R Y  E V I L

I was about to comment about that, his job is to milk for attention

@DKing The best description of Keemstar I have ever read

Keemstar if anything, is the human equivalent of a “necessary evil”

To be fair to Keemstar he helped the case against Matt by being able to contact YouTube about how they were tackling pedo comments on YouTube and he also had a right to extensively cover Matt as Matt made multiple livestreams to rally people against YouTube.


Who tf gets that hyped over sponsors pulling their ads?

a failed content creator with nothing to lose. He couldn't get monetized bc his content was edgy, so he decided that no one else can get monetized either. Corporations took full advantage of his little campaign and the rest is history.


The comfort of being able to like a video while watching the ad and then being validated in your like


I propose a fifth alternative, and while this incredibly far fetched, I still feel that there is a likelihood that Matt made all of this with the intention of protecting children, however he was simply too stubborn or unknowing to truly realise the consequences.

I feel that this could be a failed movement,  not one with anterior motive.


Spring is no longer the season for cleaning but for creating chaos.

Oof relevant to the worlds situation currentl

Tony_ δυτικός αμυντικός

Spring was always chaos--why do you think the birds and insects are always screaming?


make a vid about Jerma and Star_ and how Star's channel is dead, or just talk about dead channels in general


39:38 Kinda funny considering he is literally an 'SJW bogeyman' who wants to take their ad revenue, and had succeeded in doing so already.

тралль илитный


Matt watson is the chris benoit of youtube

I would give that comparison to LensCapProduction aka Mr. Anime instead tbh


Matt "I'm right and everyone else is wrong" Watson

@jeccf Which are a minority... Unfortunately.

Is there a singe person who doesnt think like that?


YT geographic the weevster 18, but put your sharp eye on a rest if you make one about the subject<br>Please

YT geographic the weevster 18, but put your sharp eye on a rest if you make one about the subject
Please


Why are you nabbing the Down the Rabbit Hole opening


This one man single-handedly changed Youtube where a hundred thousand couldn't, and the result was C-List, worthless Youtubers screeching out because now they have to find a real job, and AAA-List Youtubers crying out because they lost 20 dollars a month.

Like pottery.

single handedly changed youtube? advertisers came back, and the coppa shit was coming anyways so any "change" this man did was going to happen not too long later

he didnt change shit


I feel like he was just a troll. Maybe he had some political motives, but was mostly just a troll.

The Virgin conspiracy theories vs the Chad nihilist who just wants to set the world on fire.


Broke: "Bush did 9/11 to get oil"

Woke: "Matt Watson didn't want to destroy pedos, only youtubers & the site for some unknown agenda"

Felipe Jaquez Everyone knows that Matt Watson was an News reporter who went undercover as an YouTuber to destroy YouTube and boost traditional media.

"It's not about the money. It's about sending a message"

@Bl1tz lol I know your comment might be ironic, but its probably because the US justifies attacking the middle east by saying that Israel is "our greatest ally." Of course the US could always find some way to justify attacking Venezuela too honestly.

@Bl1tz Because it's slowly,b ut surely going on now.<br>This is it, men, the breaking point of tham S o c i e t y.

@Bl1tz Because it's slowly,b ut surely going on now.
This is it, men, the breaking point of tham S o c i e t y.

Matt Watson wanted to destroy youtubers because they insulted pedos

Woke: Bush did 9/11 to aid the state of Israel. Oil was no concern as Saddam attempted to make many oil deals with the US, Bush rejected them all.


27:30 - This doesn't sound right. Even Keemstar said it was comedy videos but that he thought it was weird that a guy who was attacking numerous people on twitter for "questionable comments directed at minors" would make jokes like this directed at minors. Matt at the time wasn't just doing the youtube thing, he was screeching at numerous youtube creators saying they themselves were the P word for making sketchy jokes.

No one thought it was genuine. The fact that even the gnome lord openly said it wasn't leads me to believe this was either just a mistake on your part due to faulty memory or very misplaced altruism.


Why did you use the mainstream media reporting on Biden’s dementia as an example of their low standards? I think it’s a serious topic. Other than that the video was amazing, keep it up.


33:19 Ironically enough, Garry Glitter who sung Rock and Roll part 2 was a convicted pedophile.
Dunno if Emp knew this and added it for that reason, or just felt like making a Joker reference

33:19 Ironically enough, Garry Glitter who sung _Rock and Roll part 2_ was a convicted pedophile.
Dunno if Emp knew this and added it for that reason, or just felt like making a Joker reference

ivanmegafanboy I love the amount of TF2 stuff

EmpLemon is an expert of pasting pop culture together to make audiovisual collages.


The downward spiral in this one is strong, I must say.


"Think of the children!"  Makes me think of a channel/personality that's basing it's entire premise for censorship on that premise.


I feel like I’m in a really small majority that actually watched his old content before any of this lol if anyone got any questions about my gauge of his personality before all this ask me

I watched his old videos too, your bang on.

Very interesting. Do you think with what you've said so far,  if he was truly genuine, that perhaps he actually didn't have any malice behind his actions and was just taking an extreme approach to his goal? And your comment was coherent dont worry about it haha.

Flint Glockwood Good question that has different answers depending on two factors: if his old content was genuine or not. What I watched specifically were his nofap videos because I was trying to start it myself and wanted somebody’s story to watch to help me get through it. These videos were intended to show him combatting the overwhelming amount of anxiety he had socially even speaking to somebody, and just a deep look at porn addiction and the side effects of it in general. In these videos, he mentioned all types of fetishes he had with a straight face and with no layers of irony or sense of humor to it. He also approached women and simply asked them the time or something and had the goal of improving his social capability. It almost felt like he was trying very hard to be honest to himself and not for an audience to see, like he was making the videos for himself as a motivator for him to keep improving. If all of this was simply a 2 year long facade then I could believe any of emp’s hypothesis most likely leaning towards the corporate shill argument since I do agree that it is weird that he has no public record asides from the videos on his channel and his reddit account. However, when I first saw the video myself when it came out, it really just felt like a normal video from him and didn’t feel forced at all. What I’m saying is that him in that video didn’t feel out of character for the man I’d been watching. He would always take the extreme paths to get things done in his old content too. Like nofap for example, in order for him to quit porn he completely stopped masturbating all together. In order to get over social fears, he forced himself into dozens of social scenarios where he was visibly uncomfortable. The approach he took with this didn’t look much different to me upon initial viewing. In summary, I’d say that if it was all manufactured for years and he is a corporate shill and the like, then he had me and his small audience absolutely fooled. If the exposé was genuine, then it fit his previously seen character just fine and didn’t seem very outlandish at all. Let me know if I need to follow up to make anything I said more coherent, I’m a bit drunk atm lmao

Which of the three hypotheses presented in the video do you think was the reasoning behind Matt's crusade? One of them, two of them, all of them, none of them?


I have a saying

“People will do anything for anything no matter what the cost is.”

I've heard stuff to that effect before, but it's still true


main problem with theory about Matt Watson being leftist activist is that he cooperated with corporations even though no leftist activist would do that

He's probably a Sorosite or someone that believes in using the massive resources of a corporation or private foundation to spread far left ideologies. That's essentially what kind of leftist Barack Obama is.


The "Alternative Influence" article used poor methodology to arrive at weak conclusions.

--Comment made before point of article being brought up was finished.


I can't find the song at 1:50 can someone link it to me.

@WEIRDSTUFF It seems so because I looked up a 1 hour version of the song and at around the 3:20 mark, there's the first half of the bit being played on the video at the 1:50 mark.
Edit: On this one you can find the bit: https://youtu.be/Cw2-RMjFr7A

@Peynet did he edit the music or anything because when I looked up the song it sounds nothing like it does in the given time stamp


9:28 um there's a sexually suggestive thumbnail video with more 600k views which is more than 400k, the main point is right but the way it's shown was wrong in saying "they fail to get even close"


you are nitpicking and biased,
 I win,
 bye bye


I like how we're quickly finding out what Emp looks like IRL.

"Quickly"? Real OGs already knew that he's shown some snippets of himself years ago

He did a face reveal on his podcast forever ago


Funny how he didn't mention how accounts which talk about so called "far right" content now get booted left right and center for no actual reason whilst the rootless, internationalist vids from the other side still stay up and garner views. Two examples being James Allsup and Cultured Thug. Hypocrisy much?

Funny how he didn't mention how accounts which talk about so called "far right" content now get booted left right and center *for no actual reason* whilst the rootless, internationalist vids from the *other side* still stay up and garner views. Two examples being James Allsup and Cultured Thug. Hypocrisy much?


I agree that a lot of people who circle the "Anti-SJW wormhole" of YouTube are not some of the greatest human beings. But maybe that type of content becomes so popular on YouTube because of the Liberal Blanket that hangs heavily upon all of main stream media. People get tired of woke, liberal, and overly progressive content being shoved down their throats in all of mainstream media, so they congregate around or create their own media here on YouTube.


Thing is, there's facial detection software that could more than likely pluck a stray picture of Matt off the internet; whether it be a friend's social media or an old account he forgot about, it's difficult to keep your face offline.

Once a thread or two has been picked up, you'll find answers.


These are always so neat, I really appreciate the incredibly hard work you do on the youtube geographic videos.


Serious talk,  your channel and content just keeps getting better and better. The way you've evolved your online presence has been a sight to behold, and I'm loving the deep dives into YouTube as well as the "Never Ever" series. Keep up the great work!


thank you for the knowledge, it's always cool to see more youtubers trying to push the educational content


Well researched and very informative as always EmpLemon. Also shout out to the Nerd!


you really know how to keep your viewers glued to their screen. I was really bored today. I wasn't in a mood of watching a 1 hour long video but once I clicked on the video I only clicked off after the video ended. Thanks for this amazing video. :)


Emp I love  Your content, and What You do.<br>I'd like to adress that in Your "meybe conspiracy" segment You have made a very human brain type mistake of grouping evidences for him being either a shill, SJW or a Joker. It is entirely possible that he was all. People are not a one dimentional lines of correlating political views, abilities, previous experiences, actions and mental dedication. All of this mix and match. Finding and fitting perfect pieces leaves You with many different half finished puzzles, where there should be just one. I simply believe he was all of them. a disgrunteled guy with a bit politically autistic views who got or made an offer to help out in the rat race against YouTube.

Emp I love  Your content, and What You do.
I'd like to adress that in Your "meybe conspiracy" segment You have made a very human brain type mistake of grouping evidences for him being either a shill, SJW or a Joker. It is entirely possible that he was all. People are not a one dimentional lines of correlating political views, abilities, previous experiences, actions and mental dedication. All of this mix and match. Finding and fitting perfect pieces leaves You with many different half finished puzzles, where there should be just one. I simply believe he was all of them. a disgrunteled guy with a bit politically autistic views who got or made an offer to help out in the rat race against YouTube.


This was really well done, excellent video.


Honestly, it would really make perfect sense if he was a failed YouTuber and also an Industry Plant, the fact that he had previous experience on the platform could have made him more suitable for the job, or maybe him having past experiences could have been used as a cover up to give him more credibility, no would suspect him of being hired if he already had a previous YouTube channel.<br>Either way, this is shining the light, and it's important that people keep talking about it.

Honestly, it would really make perfect sense if he was a failed YouTuber and also an Industry Plant, the fact that he had previous experience on the platform could have made him more suitable for the job, or maybe him having past experiences could have been used as a cover up to give him more credibility, no would suspect him of being hired if he already had a previous YouTube channel.
Either way, this is shining the light, and it's important that people keep talking about it.


This was so well put together. I hope this comment helps it reach more people.


Oh dang, you and Frederick Knudsen doing a collab would be something else. Great stuff as always!


I never thought I'd see an EmpLemon video supporting Youtube in any way.


Matt disappearing seems to put a hole in the theory of him only wanting relevance. But doing the disappearing act if anything has only generated even more interest in him, and made him notorious as that guy who tried to singlehandedly bring down an entire platform.


Even in the end of days, when nothing is certain, the only constant is that emp lemon will still be here supplying quality content. Stay healthy friend; the world needs you.


All those years of making YouTube content, and Matt never learned to back away from the fucking microphone to avoid earraping listeners on every "P" sound.


Am I the only one that adores EmpLemon’s taste in music??


Imma be honest. I never seen this guy in my life and I've been on this site for 10 years


its fun to try and solve it with him and it feels like a fun game that gives you clues. Kind of like an annoyed DM


emp must be amazing at essays... well done


So basically, combination of reddit, mainstream media, YouTube's algorithm, and corporations (Basically the four horsemen of the apocalypse for YouTube) disrupted the platform even further because of one failed comedian turned breadtube grifter/potential corporate plant... <br>    Good video

So basically, combination of reddit, mainstream media, YouTube's algorithm, and corporations (Basically the four horsemen of the apocalypse for YouTube) disrupted the platform even further because of one failed comedian turned breadtube grifter/potential corporate plant...
    Good video


Matt is the type of guy who would nuke a country if he thought he had the moral highground.


I mean, the YT algorithm can totally spiral someone into heavy political propaganda. It happened to me. When an algorithm is designed specifically to get you more of the thing you like, it will obviously do the same to topics like political spheres.


You always pick the best background music! Opening and closing with the Alabama Song was an awesome idea. Thanks for throwing in strange days too


Theory: Matt was an advertiser that wanted the CPM to fall so he could buy cheaper ads


My question is how did he find this "Wormhole" in the first place? Clearly he was watching that type of content before.


Your next video should be on the vanoss crew and how that has changed so much. I don’t know if you do drama but that crew was one of the biggest on YouTube for a bit and have since changed a whole bunch with a lot of drama and a good few leaving. It’s an interesting but sad rabbit hole if you read about it.


Matt was clearly an incredibly misguided brocialist who has no idea how to act. His attempts to boycott are hilariously bad, and he continued bootlicking. Breadtube loves these class reductionist types.


good documentary I keep coming back and watching it in parts


When he laid out that conspiracy theory...

I felt that

When he laid out that conspiracy theory...

*I felt that*


Youtube's lack of communication is correct. Please save Tweeterman287's YouTube Monetization by letting YouTube know. He's been left unanswered by them as to why he's ineligible to monetize videos for 10 years. He's also a Youtube Legend too for being there for more than 13 years and was known at that time as American Ashens.


Youtube just needs to hire someone with a high charisma and intellegence stat


That esprit at 47:00 is fire. George Clanton/Esprit is a baller, love his music and glad to see people listen to him


15:44 I don't understand why you would expect him to be as happy about a response from YouTube in the form of a half assed tweet than a company announcing that they're pulling their ads.
43:55 Also, saying the nyt article created a controversy out of thin air doesn't make sense, as they're just pointing out the things PewDiePie has done that make him seem anitsemetic.
 Overall this seems like a far fetched theory. Though I don't think Watson was a good person, he was smart to alert the advertisers as that would have been the only way to motivate youtube to take action. Also we have no real proof that he has corporate connections.


Kik isn't actually defunct. They announced its closure but in never actually closed because a company bought it in late 2019.

Otherwise, great video!


<b>WE DID IT REDDITORS! WE SAVED YOUTUBE!</b>

*WE DID IT REDDITORS! WE SAVED YOUTUBE!*


to be fair, if someone suddenly pulled up to me and asked "HI, ARE YOU INTERESTED IN SHOOTING AN ADULT VIDEO?", i would have the same reaction.


This video is engaging as hell you earned a sub


It's been a long time. Welcome back, YTGeo


Realizing Papa Garbodor let you use his music is the greatest crossover. just had to point that out.


At 19:58, you said Kik was defunct, but in reality, it's still alive but under different ownership.


Bro, your song selection in these videos are always top notch, I see you!


man screw going to the movies. ill just keep watching these hour long videos


this episode I'm more familiar with the music. other than that, great job, lemon.


The real horror here is the way he uses that microphone, he bought a 100 dollar mic and somehow misused it so bad it's sounds like a laptop mic


Dang man I watched your youtube poops as a kid and just saw one of your videos in my recommended and holy shit I guess that influenced me because I like tf2 and have liked it for a while and I love Pink Floyd, this is a weird world


Emperorlemon ghetto are ironically one of the smartest guys I've ever heard talk. The reason I think that is his because YouTube is your life. One thing's for sure if I would have talked to you about football and strategy in football I could probably annihilate you in an argument if you were to ever Heat about football. I think you are the embodiment of what's left of YouTube soul. Keep up the amazing work you magnificent bastard.


I know a large number of your fans are still here from YTPs, but seriously, HOW HAS THIS CHANNEL NOT BLOWN UP BY THIS POINT???


The video went from video essay to Deus Ex in like 5 minutes


Goddamit Lemon, that bit with the Pappa John's pizza made me very hungry


“All it takes for shit to hit the fan, is the will of a single man..”


Would you believe me if i told you i had no idea about this controversy despite using youtube since its first revision back in 2005ish?


Interesting research. However, the YouTube algorithm isn't indiscriminate. Or rather, the algorithm's capabilities are not indiscriminately created or enforced, to say nothing of their manual activities.


How come we're doing a  fredrik knudsen rip off? A joke I missed? :)

Great video tou!


11:16 isn't that a Star_ thumbnail?

Edit: Yep it is.
"Tf2: What game is this?"
Man i miss that guy.


Me: “How about instead of ruining content for adults you could do some fucking parenting “

Parents: “no I don’t think I will”

Me: “How about instead of ruining content for adults you could *do some fucking parenting* “

Parents: “no I don’t think I will”


"Youtube bad pedo bad"
upvote if you agree
reddit do your thing


I wonder if this has something to do with coppa? Because if it is, then I guess that's why we are in this mess right now.

It appears this is what eventually led to the COPPA lawsuit by making legislators (or their corporate puppeteers) realize this was an angle they could come at YouTube (Alphabet Inc) /the advertisers/the creators. I'm unsure though.


I remember when I used to watch this matt guy talking about no fap videos, lol


Im literally shaking and crying rn, Jon Bois would never do this.


hahaha I love the down the rabbit hole remix. great youtuber.


Wh- why are you so informational, but also so fucking funny? HUHHHHH???


It’s 6:11 AM and I haven’t gone to bed yet.

You bet I’m watching this!

I woke up at 8:30 AM today due to my dogs not shutting up. I think my sleep schedule might get fixed.


Ohhhh yes, the good ol wasp removal videos


Dear Emplemon, I beg of you to make a youtube geographic episode about the updated Idubbbz and Leafy interaction once it all settles down.


I haven’t watched your shit in a while, you got so much better!


also bernie has great taste in music<br>fuck yeah peggy and justice

also bernie has great taste in music
fuck yeah peggy and justice


<b>Anyone else remember when this was a ytp channel and it was actually funny?</b>

*Anyone else remember when this was a ytp channel and it was actually funny?*


19:01 love how the reddit NPC's have neck beards lol


Holy shit, the day this was posted, he returns.


I say it's a mixture of the first 2 theories. He was making PUA/alpha parody videos and wasn't very successful at it. His anger turned towards youtube mixing in with his political ferver. "Clearly youtube supports the Right-wing and were throttling my success". He comes in looking for blood and cowards out once he gets a hit in. All three theories require stupidity at some level because what matt did was stupid. I think it's more believable that one pissed ginger came up with a half-assed plan than a corporate conspiracy employing some schmuck to stir this up so they have leverage against youtube. It's such a dumb idea that by now we'd have people coming out talking about it.


Since YouTube is owned by Google and Google is such a monopoly they can just make the rules. Cant Google just seriously destroy a companies profit if they wanted to? So Idk why advertisers can even stand a chance in trying to make a get cheaper advertising.


God: Look at my beautiful creation.
The creation being humanity: Invents Money
God: No. That is not how you're supposed to play the game.

God: Look at my beautiful creation.
The creation being humanity: *Invents Money*
God: No. That is not how you're supposed to play the game.

you are so poorly mistaken i hope you dont ruin your life over a delusion like that


Love the intro - shoutout to Fredrik Knudsen


Man tries to become Filthy Frank, fails miserably and gets mad at YouTube


And somehow I didn't hear about this until now.


The BreadTube theory makes little sense considering he never uploaded leftist content on his old channel or MattsWhatItIs.

Sam Higgins Well intersectional “woke” progressivism is much more mainstream and centred within political western left then any talk of class related stuff these days.

The “identity politics” crowd you talk off all identify as being staunchly left wing, communist, socialist, Marxist or whatever so yeah they are very much apart of the left and are much more representative of what the left is at this point then any old school socialist.

@I'm the Man There is a large difference between "left-wing" and identity politics.

@Sam Higgins I think they see Youtube as mostly right-wing. While platforms like Reddit are more populated by leftists. So he would, at least in his mind hurt more right-wingers then lefties.

Yeah, its pretty clear he is not left leaning by how little substancial critique there is about companies or at least acknowledge any kind of exploitation

@Sam Higgins To be fair, left-wing creators have never been the most rational.

@grumspf if he really wanted to hurt right-wing creators he would have tried to get their channels AdSense revoked. His plan hurt everyone.

But he uploaded satire of right content, and critized it on his reddit


Bro why the hell is your music taste so good? George clanton? Peggy? Boards of canada? Hell yea.


love the doors orchestra music in the back ground


I GOT THE REFERENCE AT THE BEGINNING TO DOWN THE RABBIT HOLE!!!


Ah yes, 8 bit Doors songs to trash a scummy dude.... Good times


All things aside, that cover of Whiskey Bar in the background is tight.


very high quality, portal music at the end is a good choice


this how you get a bachlor in puplic relations


I would like to watch animal abuse

YouTube: We think you would like mukbang


Wait...<br>So..I watched the entire thing..and I still am confused actually, isn't matt the good guy?

Wait...
So..I watched the entire thing..and I still am confused actually, isn't matt the good guy?


stop the ads as fast as i can<br>i'll stop them because i'm a ginger haired man

stop the ads as fast as i can
i'll stop them because i'm a ginger haired man


it sounds like matt knows nothing about technology


I never knew that gingers with brown eyes existed.  What is this demon spawn?


I thought the hair loss product was a joke


Something about his eyes just feels... wrong. The way he stares at the camera just doesn't feel right.


I swear the doctor spiral character is exactly like doctor joints from a video at like 1000 views called "JOYCE CARNIVAL" my buddy made 4 or 5 years ago.


Jeeze I had to look away from the screen whenever i saw clips of matts video..


It’s probably wrong but is it possible that all the theory’s could be true? The failed youtuber theory explains his old weird content, the Bernie pipeline explains the leftist reddit post and anger against right wing channels. Finally the corporations gave him the resources he needed to pull of this stunt.

So let’s put it together, Matt starts his YouTube channel where he post satirical content, he has a little success but not enough to make him a big youtuber. He try’s making a second Chanel but still receives no success.

Then there’s the Bernie pipeline theory. He has leftist views and is unhappy with how youtube seems to send people down a pipeline to right wing channels. He wants to hurts these channels by hitting their revenue through means of causing an ad fiasco but he doesn’t act just yet because he knows it will also hurt left wing channels.

Finally the corporate plant theory (This one is probably the hardest to theorize on because we don’t know how he has ties to these corporations). So YouTube is now forcing advertisers to pay the bill for checking to see if ads are running on advert friendly videos. They don’t like it so they devise a plan to get YouTube to lower its prices. Somehow Matt has ties to these companies and somehow he becomes a crucial part of their plan to lower the cost of adverts. So now the corporations have their inside man to be the face of their operation. They also provide him with the resources to make the video blow up.

So let’s sum it up. An unsuccessful youtuber is disgruntled that he saw no success and is spiteful towards all the others who did see success. He is also a leftist who discovers that YouTube is pipelining viewers towards right wing channels and is angry at this and perhaps also at the fact that many of these channels are more successful than him so he decides to attack their revenue but doesn’t act because he knows leftist channels will be affected. Finally the corporations want cheaper ads on YouTube so they devise their plan to use Matt(who is somehow connected to them), a man who has a mostly blank internet paper trail and who knows lots about the about the site. He also has his own motivations throwing a wrench into the idea of a single solid theory forming. They have the influence to pull strings so Matt’s video succeeds and to Matt the pros now outweigh the con of leftist channels being hurt by an ad hit. Matt has his vengeance against successful creators, hurts right wing channels and the corporations have cheaper ad rates.

Idk maybe I’m wrong maybe I’m right.


I'm more suprised nestle even pretended to care about children....


That title belongs on GameFAQs! I rest my case.


but the the fact this was happening for a long time!!!!!!! we all here remember the elsagate situation in 2013


Someone needs to petition for Elon musk to find a competitor to YouTube

@Phoebe Aurum I'd mainly say fund it for the publicity. Everyone loves Elon, so if he funds a platform, it is guaranteed some will flock to it.

Competitors already exist and as far as I know they don't have a scalability problem. They just need people to use them.


My theory is that some men just want to see the world burn


I thought the ad was some weird joke until I saw the link.


i cant believe that emp is actually super asian .... just like me


Kik isn't a defunct app just yet Emperor Lemon


Can those creator sue matt for risking thier lost of income???


uve been my fav since literally spongebob poop


If we make 4chan care we could find this dude lol remember they studied the  earths rotation and the stars to find a flag pole to fuck with shia labeouf and some power lines in the middle of nowhere to find some isis recruitment camp I think then gave the information to the Russian government and the camp got bombed. I may be miss inform on the camp thing but I do know 4chan was fucking with Shia and the pole thing.


So here's the guy who caused Spongebob videos to have disabled comments.


Matt is a certified Brainlet. - TM Pyrocynical.


40:00 Boards of Canada - Gyroscope (Geogaddi)


The fact that you're using Pedobear as a symbol for pedophiles and not a symbol for prevention of pedophilia angers me. Do your research on meme symbols smh.


Eyyy it's the Garbodors theme tune! 21:43


Wait Kik is defunct since when I still use the shit for like the last 5 years where have I been lmao.


am  I the only one who thought the guy on the thumbnail looks like knowing better?


the doors, jpegmafia, and esprit hell yeah brother


Wait why is no one talking about the baby monkey thing? That's so fucked up 😳


yay he used V A P O R W A V E as background music


I like the background JPEG mafia around 37 lmao


Great
Just great

I'm never eating nestle again


40:10 Maybe it's just me and I could be wrong about this, but I don't recall Keemstar being part of the Anti-SJW, Alt-Right, and Man-o-sphere communities

Yeah, that's sort of the point.  You start with edgy humor directed within the youtube community (collabs, drama, content cop), then the algorithm sends you to edgy humor at the expense of outsiders (cringe comps), then serious analysis and discussion of the people in these videos (the periphery of anti-SJW), and finally a web of political influencers.  It's no one's fault--I hope--just kind of how the system works.

The thing is that Anti-SJW and Alt-Right aren't the same thing. The Alt-Right is basically the right-wing equivalent to the SJW. I'm pretty sure Keemstar is centrist (like many of the YouTubers mentioned in this video).


Seeing that Matt was a filthy redditor, I think his motivations could be a combination of all 3: A failed youtuber that wanted to take down YT because of the RW pipeline, so he got woke and shilled to corporations to achieve this end.


This video was severely lacking in Death Grips' "The Powers That B", the song, not the album.


I just downvoted your comment.

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No - not yet. But you should refrain from making comments like this in the future. Otherwise I will be forced to issue an additional downvote, which may put your commenting and posting privileges in jeopardy.

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I can't believe SuperMega's Matt Watson destroyed YouTube


That down the rabbit hole intro gag really got me.


Damn. How could you edit and listen to his voice. He's too cringe


With the blatant lies and argument deflection, you'd think he's running for president.


2017 : Youtube Bad >:(
2020 : Defending YouTube from ginger

This new year is strange.

Youtubes leadership is bad. Despite being bad they can also be good at times. However youtube is different from the people who run it. Its as much about the content creators and the people who view it. Actually in the video he mentions the monetization hack hurt youtube, not the company but the real people involved.

YouTube is bad but let’s blame for what actually have done, rather then making stuff up because we hurt  innocent creators with our rage.

Youtube bad isnt always bad<br>Sometimes ginger bad

Youtube bad isnt always bad
Sometimes ginger bad

Emp is more about defending the creators not the platform


Man, Supermega really had a toll on him huh.


"Stop trying to milk this for attention."
-Keemstar

Hmmmmmmmmmmmm 🤔🤔🤔

ImmaLittlePip i mean he’s the cockroach of youtube, indirectly or the push for the loss of Etika.

Tony_ δυτικός αμυντικός

Meanwhile, when you visit Keemstar's channel and type "Jake Paul" or "Logan Paul" you can see AT LEAST two dozen videos on the same topic.

Also, I think Keem would respond to this by saying: "What did you say about me? Wow, I have files on top of files ready to drop. You think you can swing at me? I'll swing right back at cha, you're already over, buddy" xD

Meanwhile, when you visit Keemstar's channel and type "Jake Paul" or "Logan Paul" you can see AT LEAST two dozen videos on the same topic.

Also, I think Keem would respond to this by saying: _"What did you say about me? Wow, I have files on top of files ready to drop. You think you can swing at me? I'll swing right back at cha, you're already over, buddy"_ xD

You know its bad when even keemstar calls you out on it


So THIS is where it all started. Interesting.


Youtube monetization was a mistake in the first place.
I remember when nobody made money. The site was organic. Youtube can run ads all they want, but giving creators money directly is the single worst problem with the platform. Patreon was an inevitable conclusion, and could have completely supplanted the partner program. One of the biggest issues with the content of videos, those aimed at children, is a direct result of this. Children aren't going to be providing patreon bux, which completely cuts out the feedback loop of toy channels exploding in viewership and would also do a lot to reduce clickbait.

The problem with ad revenue sums up as "it's not voluntary", i.e. the viewer has no control over the money they generate.

@Miselus FF + uBlock Origin + uMatrix + PiHole on an OpenWRT router + Debian as my desktop OS. You don't gotta tell me, coach. But keep spreading the good word to those who don't know.

Agreed.

I've literally heard people in the modern day say shit along the lines of "Well you can't just expect Youtubers to not make money". Holy shit, the mentalities that are bred over a short 10 years. I remember first being introduced to this website back in 2005 and everything was so much different, much in the way Emp has lamented in prior videos.
People made content because they wanted to create and share their creative works. It was a work of passion with the only fulfillment coming from amusing internet plebs. Sure, there was a lot of shit, but everything was unique. Trying to find new, creative shit would always turn up results.

But monetization happened and what followed was everyone trying to replicate the risk vs. reward meta game. Everyone says, does, and makes the same shit nowadays because there's a proven formula to success. And god fucking damn, does it get obnoxious hearing "MAKE SURE TO HIT LIKE AND SUBSCRIBE GUYS" every time I watch a video.


political theory sounds to be the best one

@likira111 we are talking about SJWs here, so yeah


"Extensive network of far-right influencers"
"Right-Wing Propaganda"
Laughs in Bitchute

"Extensive network of far-right influencers"
"Right-Wing Propaganda"
*Laughs in Bitchute*

@Hung Jury SR4 capital cities always have great racial diversity. They recieve the most immigrants because there are opportunities there. I can guarantee you that the amount of immigrants have barely increased in Cornwall or the Highlands.

@Pelle i mean you didnt bother to refute him lmao, cant really call your's any better

@Hung Jury SR4 that is the worst argument I've ever heard

Polandgod 75                         <br>so now it's becoming a far right censorship scam.    so much for improvements.

Polandgod 75
so now it's becoming a far right censorship scam.    so much for improvements.

@Falinks I just find it funny that leftists will say things like, "we're winning, we're replacing them" when talking to each other and to the general public, but when talking to right-wingers, will say things like, "the Great Replacement is a crazy nazi conspiracy theory."

All you have to do to see that the west is becoming less white is take a look at the demographics throughout the years and white birth-rate of any western nation (except Poland and Hungary because those nations are doing the right thing). For example, ethnic Brits are now a minority in London, the capital of England. The United Nations literally refers to it as "Replacement migration."

@TwoTonMoon yea you're right I guess if people I don't like can organically hit the front page then censorship is good

@Geeeee8 Lol if the far-right shut up you wouldn't get censored

@Hung Jury SR4 yes, conspiracy theories. what's not clicking?

@NobleRaider2747 Plays <br>>conspiracy theories

@NobleRaider2747 Plays
>conspiracy theories

the site's full of conspiracy theories about jews and white genocide

Styxhexenhammer one of the biggest people on bitchute who averages around 60k views on a video on Youtube gets 4000 views and below on his bitchute exclusive content. So only about 6% of his average viewing audience is actually leaving YT to go watch exclusive content you can only see there. Youtube (google) has a monopoly on online videos and while the off-shoots are better then nothing they are not the solution.

I didn't know that was a thing, so I looked it up.  Yikes.

a human being amnayplaceholders bitchute makes YouTube looks like far left left wing site.


I think this video is really about corona.


Is no one going to comment on the DTRH homage?


Bro, MegaMind is literally the best children's movie ever, and had it not been for the minions franchise it would've been a hit.


Emplemon: *Uploads video*
Me: Time to see what meme-y wisdom my friend is going to bestow in the downward spiral.

Emplemon: **Uploads video**
Me: Time to see what meme-y wisdom my friend is going to bestow in the downward spiral.


That Down The Rabbit Hole parody at the very start got me there, not gonna lie


"This companies care" What a corporate shill

i mean he said that they care about money and angry customers and they sure as shit care about many

Companies only care about the bottom line lol


Didn’t realize how well the doors fit with this topic, especially whiskey song, another great vid with some extraordinary music


This reminds me of the TF2 parody of The Joker, where the spy is a food reviewer and the heavy is a gaming/react channel


Ohhh so THIS is why I keep getting only 5 different commercials on this platform


I feel like Matt just wanted to destroy youtube.

It's not about money... it's about sending a message


I hear that Jpegmafia song in the alt-right pipeline section, you think you're slick.


started watching the first minute, and I already like it


As old as Kik is it still is used, it was bought by another company and is a advert shit show of an app


What about the BuzzFeed connection? I missed the possibility of him being an ambitious churnalist fabricating controversy for clicks.


Conspiracy theory here, reddit banned Chapotraphouse to cover the evidence


Still waiting on that YouTube Geographic on Mumkey Jones.

Mumkey also had a weird relationship with a furry pedo and some other weird shit with that. Seems like he’s back on the right track though.

kimcen He was basically wiped off the face of youtube after all of his channels got banned days apart from each other for “promoting” an incel, iirc. Nobody knows the real reasons why he was banned but he’s got some of his channel restored now but it’s just not the same.

Be more active in the EmpLemon discord server


all the adhd viewers after the 2 minute mark


I like how you sneakily used the main topic of the video and snuck in a anti-Biden news article and called it bad journalism, doubt you'd do the same if it were about Trump... Obviously not the reason for the video, but it was still a bastardly think to do.


37:50 look im not a conservative by any stretch of the imagination, but youtube pushes as far left as it does right


The fact that you attack the man and not the point proves fallacy. The very fallacy you cite as the title of this video. The fact is what he talks about is very real and reproducible. These communities still exist on youtube meaning your arguments here are invalid. If you worked for any other company and they facilitated something shady like human trafficking and got shut down for that, you would be out of the job, but your income is irrelevant to the problem being handled. The same applies to youtube and the content creators on it. If this caused the shut down of youtube, that doesn't matter because at the end of the day this content is on youtube and nearly nothing has been done since they announced they would do something about it three years ago. Not to mention the adpocolypse that came after this allowed youtube to implement policies that have nothing to do with this, meaning it's not this guy you should be pointing fingers at it's youtube. The fact that saying fuck can get you demonetized has nothing to do with these pedophilia rings and yet it's still a policy youtube implemented. The fact that demonetized videos will still be running ads and the problem shown in matts video, proves this was merely a ploy for youtube to line it's own pockets, and this right here is their scapegoat. The problem mentioned here hasn't been handled by youtube and yet youtube is still stealing from it's creators, that shows how irresponsible this platform is. You're simply playing into what they want. Try to show less fallacy next time in your arguments, his video isn't lying so why does it matter who he is outside of youtube? It doesn't. You can recreate these steps and you can find the same comments he found today. Youtube has the information and knowledge and code to prevent these videos from taking root in this platform and yet we still see no change.


8:45 are we talking about morgz? That man is out for money and makes kids stupid in the process


Really good video with some great information.  One of the most perplexing part of it to me is that with pretty much no preexisting audience he was able to live stream and convince people to get on reddit to upvote him. It feels like it has to be more than just a failed youtuber.


Your videos are some of the most cleanly and fluidly edited videos I’ve seen on the platform! Very pleasing to watch, straightforward about what you want to show us, and very informative and entertaining. You deserve all the praise you get and more!


Your videos are amazing. Im blown away by the detail and perfection of tone in your documentary style videos. Bravo.


I never really understood him. To me he always seemed like a very passionate and well-meaning man trying to help, but his enthusiasm and direction were skewed as if he wouldn’t be aware of the effect on other content creators. This video really helped me see more of what’s going on and also the weird inconsistencies.


this was super entertaining and brought more light to a controversy that I thought I knew. Overall very good video, but that's what you can expect when you're watching emplemon


This is a very good video as usual, keep up the great work


excellent, well made informative video emp. love youtube geographic. still love your memes as your ad segments.


Another winner EmpLemon! Super interesting and captivating once again! Keep it up!


I was personally demonetized later that month as were many other creators.
The situation indeed does line up with him being a corporate shill.

Why would they select someone who had previous history with an alias?
Simple, so that people wouldn't be able to pinpoint that he was a plant.
Matt Watson was like this guy's only alias, and he decided to burn it for corporate cash.


Subscribed for your ytps back in the day. Stayed for stuff like this. Keep it up man


Good lord, I thought the sponsor was a meme up until I checked the description!

Overall you did a phenomenal job on this one, I'd give it an 8/10 at least. Keep up the good work!


Matt W, no matter what your motivation was, you’re crazy!


it's so weird that you mention this as one of youtube's biggest controversies, and as an avid user, i'm wondering how i have never heard of it


Every single one of your videos are so well made


So... the fellow was a dbag, but this video shows me that the man had a pretty masterful understanding and knowledge of how to spin a lot of plates. Multiple site cultures and mechanics and aspects of media. My knee-jerk assumptions (because this is what we all do about people with opinions and positions opposed to our own) were that he was incompetent and lucky.


in the end, matt won... and saw no point in continuing a youtube channel (mattswhatitis)

he was a failed drama youtuber,(his old channel) and gave up on youtube but wanted to hit the youtubers he resented hard in the wallet... and he knew just how to do it


I dunno about anybody else, but the second theory of what Matt’s motive was seemed pretty out there, other then that, solid video


Love the intro! You guy should do more stuff with DTRH! As for the subject at hand. I'm in the "Failed Youtuber" camp.


Watching this past midnight the occasional loud noise and demonetisation noises make this more terrifying than it should


emp is the only youtuber who i'll put on full screen and grab a snack when he uploads


If the theory where he is left leaning but trying to own the righties is true, it always baffles me how people of a certain political leaning, despite clear biases to their leaning from most social media websites, think that these social media websites are pandering to the other side.

It’s the ideological drug

Your team’s wins feel less good no matter how big they are

But the slightest hint of the other team winging is an apocalyptic event


Just wanted you to know, you make the best thumbnails in the entire platform!

lol and now he made a vid on that exact subject.


This is probably the best youtube series out there.


Him being active in ChapoTrapHouse is about as much evidence as you need to realize he isn't genuine in his appeal, the latter two theories seem the most likely.

Great video, Emp!

@Khabib Armageddon Wow that sounds crazy and, Thanks for the answer!


The entire controversy smells like a well planned and executed troll


I will never cease to be amazed by the amount of opportunists in the world. And their ability to fool the masses time and time again


If your theory about him being a corporate plant is correct. Then his controversial "old" content could have just been a way of distracting people from the truth. It adds some deniability.


I am less inclined to believe the theory of him being a corporate plant. Because they could have picked anyone but him. Teh thing that derailed him was his shady past. Companies are good about background checks they should have just went with someone else


interesting to see the new calm emplemon talk about something he was so angry/passionate about in recent memory.


Goddammit. I can't believe Matt Watson from their famous YT channel SUPERMEGA would do something like this.


thats probably the best video ive ever watched on youtube, only competing with other emp videos


Funny to think these amazing videos came from a guy that started with YTP shitpost edits, good work man.


Its simple. After this whole thing he learned engineering and changed his name to Tom Stanton.


31:33 This guy was my childhood. Thanks for the memories.


I never heard of this controversy before I watched this video!


Curious about your opinions on Tom Scott's video on copyright law and Game Theory Matt Pat's video on his efforts to build a better youtube environment for creators to work in.


Despite his aggressive accusations at other youtubers for 'being greedy' and 'worrying about their money', he sure seems to be concerned with the ramifications these huge multi-media conglomerates might potentially face following the ads on their videos. HMMMMMM


But Emp, if this guy never triggered the adpocalypse we'd never have Skillshare or Nord VPN or Raid Shadow Legends!


He just strikes me as some asshole who got way more attention than he bargained for. Why did he delete his videos? Because he didn't want his weird past in the limelight, especially if it undermined what he was trying to accomplish. Why did he lie about incompetency when it came to disabling monetization? Because he wanted to make a bunch of money without hurting his good samaritan image. Why did he celebrate enthusiastically when advertisers pulled out, but not when YouTube responded? Because not only does a response from YouTube undermine his narrative that they don't care, but if they actually fix it, his time in the limelight is over. Why did he disappear? Because he didn't like having thousands of people digging into his past, uncovering embarrassing stuff he's done, or maybe things blew up way more than he expected and he didn't like having millions of eyes on him, so he pulled the plug. Why didn't media outlets try to interview him? Because he's an unknown, and they only really wanted to use him and his controversy to harm their competitor (YouTube). Or maybe they all reached out to him, but he declined, and they didn't want to undermine his credibility by saying he was refusing interviews. Why didn't he weigh in on the SOPA stuff? He dropped off of the face of the planet for a reason. If he stopped wanting the attention then, why would he now? Meanwhile, advertisers simply saw an opportunity to get a better deal, and they took it.

He could be a corporate shill or whatever, but everything makes sense if you assume everyone was a rational actor, and that he was just some asshole who hated pedophiles and/or wanted attention, but couldn't handle it. Believe what you want, but I'll take Occam's razor.


I'm torn, on one hand the corporate plant makes such a good story. It kind of sounds like the Manchurian candidate of youtube, if not as clean and thrilling of a story. On the other hand history tells us that says sometimes you just need to be the right man at the right place.  Of course there is the possibility of a little of column A and a little of column B. Failed youtuber becomes a plant for some advertiser and it blows up bigger then he imagined, and just panicked a disappeared before he blew his cover? Who knows, what we can learn is that youtube is once again horribly run with little transparency.


Completely irrelevant to the video itself, but nice integration of "Want You Gone" from Portal.<br>This aside, this video is amazing, thanks for helping spread the truth.

Completely irrelevant to the video itself, but nice integration of "Want You Gone" from Portal.
This aside, this video is amazing, thanks for helping spread the truth.


This video is so good. Also shout out to the JPEGMAFIA and Boards of Canada plugs.


I love how the border of the thumbnail correctly matches the color of the red time bar so I can't see how much progress I made on watching this video


He clearly started all that bs to get attention but at the same time he actively worked against the youtubers he desperately wanted to be like. I don't understand the dude at all.


Man i knew that i had heard the final song but an accordian cover of whiskey bar is really creative. I think i would like emp lemon irl


"To stab at the heart of youtube you must first drive the blade through thousands of innocent channels"

Youtube today: Why wait?

"To stab at the heart of youtube you must first drive the blade through thousands of innocent channels"

Youtube today: *Why wait?*


I love it when you use that old adult swim bumper music, man.


My man wore blue and green and was still able to greenscreen himself into his video in HD.


I can't believe you used the Hotel Giant 2 soundtrack on your video. That's obscure, and awesome :)


Matt Watson is just like Bill Nye the Science Guy, they both pretend they have any idea what they're talking about


He didn't care about the children. He cared about clout.<br>As opposed to seeking out and destroying those sub-humans himself, he decided to cause a fucking ad-pocalypse by reporting these to the fucking companies.

He didn't care about the children. He cared about clout.
As opposed to seeking out and destroying those sub-humans himself, he decided to cause a fucking ad-pocalypse by reporting these to the fucking companies.


I expected piccolo antenna under that doctor's hat. i guess i'm missing my dose today.


From YouTube Pooper, to video essayist, to freelance investigative journalist<br>wut

From YouTube Pooper, to video essayist, to freelance investigative journalist
wut


Bedhead Bernie channel has a lot of its videos gone I miss them


The music choices are so fucking good.
Adult Swims theme?
Jpegmafia?
My DUDE


i consciously avoid child, loli, shota, cub and ephebeo-related content online so my fbi agent doesn't think i'm developing pedophilia.. not that i ever could, orientation is immutable and my agent already knows all too well what my fetish is <3


4:10 Holy crud, Leafy made a video discussing about child exploitation. That I and his other viewers didn't know about that. Likely the algorithm buried this video even further than his usual videos because of this heavy topic.

@Dr. Oofers I already did watched it almost around the time when this video was uploaded. I admit, I didn't think Leafy was the type to talk about serious topics like that

multilad816 watch emp’s video on leafy. It may explain why his video was completely buried.


I doubt you'll see this comment but the song credits you have for Miami are wrong. It's Tristan Leonidas who did Miami. Discarded is not a name he goes by anymore and you won't be able to find much of his stuff under that name.


When you disguise a corporate shill move as a public good. It's not the first time and it won't be the last.


I love the down the rabbit hole parody opening


Bro I had no idea any of this was happening


If they can’t use the monetization but truly care about there arguments then they will sacrifice anything for it and can use other sources of income. His campaign only hurt small creators as usual, because nuking everyone saves everyone right?


I thought I forgot to turn off my Spotify when Jpeg Mafia came on ❤


first half: geniunely good response to the movement, and how financially we have no power over youtube<br>second half: you watch pewdiepie and you become a nazi. I'm sorry, it's just how the wormhole works.

first half: geniunely good response to the movement, and how financially we have no power over youtube
second half: you watch pewdiepie and you become a nazi. I'm sorry, it's just how the wormhole works.


I was hoping for some big Kaiser Soze reveal where you were Matt the whole time... maybe a Kevin Spacey reference is not right for this co controversy


I NEVER,EVER trust people who are in love with "protect the kids". I'm not saying there isn't genuine ppl, but when they act all mad and start describing how they would torture rapist or nuke an entire site, it's RED FLAG.


6:01 he can’t keep getting away with this!


i always wondered why the Simpsons were green then i remember that doing that voids copyright


There's not a lot of distinction between the woke left and corporate shills nowadays tbh

That's not to denigrate all leftists. There are exceptions of course.


Still waiting for ‘There will Never Ever be a Show like South Park’

@Rodney, Tokoro Tennosuke Lover No. 1! Nah, I can't

Ahuman fine, I have most seasons. Can you see two full episodes on my channel by chance?


Did you get downtherabbitholes permission to use that intro? I just feel its waaaay to similar. Would like to be of sound mind that he is okay with it.


Youtube bends the knee for the media, than the media attacks youtube to get a reaction for free clicks.


The 8-Bit Garry Glitter music kills it 🤣


In actuality, Matt Watson is MundaneMatt who managed to lose some weight and dyed his hair

That guy is pretty lame, Rich of reviewtechusa keeps an intro about him.


i liked the video before i started watching bro, because i love you.


lmao the only thing i ever used kik for was to text my drug dealers


should be on a YouTube version of r/thesefuckingaccounts


Wow so I'm not the only one deep down in the wasp removal rabbit hole?


49:16 maybe is because he was hired in a low point, probably with little to no money. And he accepted a deal to do that job


That ad is the closest thing to a fave reveal


So this all shabang boomed whem some mods on reddit were asleep...<br>Yeah, that's the only time when "mods are sleeping, upvote this" mantra  worked

So this all shabang boomed whem some mods on reddit were asleep...
Yeah, that's the only time when "mods are sleeping, upvote this" mantra  worked


Uhmm, maybe "Matt", was everythingy all along. A plant, a failed, youtuber, a swj, a resentful guy. etc etc. Like all of those in universities and entretainment, like marvel comics and their "inexistent" agenda..


Does anyone know the song that begins playing at 1:49? The list in the description doesn't list it I think and I can't find it.


I love how the guy deep diving in the child porm is disgusted

Apollo Nein Because he keeps going despite being disgusted?


''wasp removal videos''<br>i fell called out

''wasp removal videos''
i fell called out


21:02 from what I can tell the Reddit Hive mind hates tiktok


31:33
Did not expect to see Mike Mozart in this video, thanks for the 'stolgia trip


I actually look badass bald, and lame with hair.


I know EmpLemon is pretty right wing so I can kind of understand the prolonged focus on the leftist part, but still it seemed a bit dubious itself especially since the conclusion is that it probably wasn't the true motive anyway.


Make video on YouTube's most creepiest personality-Alex warren


35:28 holy shit I know that song, good taste dude


I think this guy is an industry plant and a disillusioned YouTuber.


Really appreciate that your buddy mentionned Three Arrows, he's probably one of the best, if not the best politcal youtuber I know of. He does far more research than any other political youtuber i've ever seen, wether they're from the right or left.


Great video, Portal music made it better.


I honestly had No idea u were back on youtube!


man, the gt4 music at the end is just nostalgic.


I still have no idea why I can’t use miniplayer on videos rated for kids


he looks like if War owl had too many drinks


At this point any thing that hurts youtube is good

Content creators should start varying the places where they put polished content like this so that other sites would be viable.


It's as if the creator is a fan of mde and Sam hyde. He gave many mde Easter eggs


guy referenced down the rabbit hole in the beginning, real mvp right here


Matt has soulless eyes. Don't you think he is.......


Weird that the algorithm isn't pushing this


Oh my god can this guy get a pi filter holy shit you can see it in his video


YouTube removed every video I've tried to watch from you in my feeds subscription and home feed I am just now only seeing this video 3 days later after you upload it I hate YouTube


1:48 I can't find this song in the credits :( can anyone tell me where it is?


Guess I go bald because Keeps isn't shipping to Germany


garry glitters in a video about child exploitation... nice


This is concerning, but I still have a few plans.... maybe.


I would like to know why he was floating around little kid vids to notice what's going on in the comments?


Soo it was companies wanting to make more money.....


Who would win:
MaaM WattaW or
tttt nosson


TL;DW - Mattiswhatitis, the controversial beginner, is a scumbag who potentially exploited a pressing issue for karma and views. If so, fuck people like this, who'd rather exploit an ongoing issue for their own personal gain. The conclusion is that Matt Watson is an alias of an unknown content creator, who, though not confirmed what his full intentions were, has fallen off the face of the earth. One thing Matt exposed is YouTube's inability to handle a massive and damaging controversy across the web with effective communication. So, if there is anything to thank Matt for, it would be that. Otherwise, no one knows who or what Mattiswhatitis is really all about.

Insightful stuff Emperor....thanks! (Miss your YTP days too :D)

TL;DW - Mattiswhatitis, the controversial beginner, is a scumbag who potentially exploited a pressing issue for karma and views. If so, fuck people like this, who'd rather exploit an ongoing issue for their own personal gain. The conclusion is that Matt Watson is an alias of an unknown content creator, who, though not confirmed what his full intentions were, has fallen off the face of the earth. One thing Matt exposed is YouTube's inability to handle a massive and damaging controversy across the web with effective communication. So, if there is anything to thank Matt for, it would be that. Otherwise, no one knows who or what Mattiswhatitis is *really* all about.

Insightful stuff Emperor....thanks! (Miss your YTP days too :D)


Why is EmpLemon Green? More like EmpLime?


Mike motzart ain’t heard that name in a long time


8:58 oh you want to have a stable income? Then you don’t care about child predators!


The black and white picture with Matt's face looks EXACTLY like Arin hanson


Woah, woah, let me get this straight, did EmpLemon bring a leftist who criticizes Pewdiepie to narrate portion of this video? Did I get this right?

@Munat Thats what surprised me!! He brought in someone who is openly criticizing Pewdiepie! I never thought I would see the day!

@Phoebe Aurum Yeah, but still a bit silly to get a guy like that on the video, especially when they're into the whole alternative influence network shit

Emplemon is politically neutral. I think.


also kik is still up i do pedo hunting on it still but now there are ads at the top kik is still very active and A BIG THREAT to kids


Kik is defunct?<br>Doesn’t seem like it.


Seemed like he was salty about not getting any ad revenue from youtube


all of this because a breadtuber could not remove a couple of rigth-wing videos


Sooo, you're telling me that the lesbian that made the infamous MLG actually made YouTube go forward rather than this lumps of flesh? Well...

SO GUYS WE DID IT


I didn't trust the guy from the minute how he was using the Blue Yeti wrong. It's not meant to be pointed directly at your mouth, but put upwards.


Operation Chanology was my first, but
I was too young to go to Columbus, OH Org protests.
I just wish I had recorded my prank calls.


I keep seeing ads for Tik Tok clones on phone games where underage girls perform lude dances with obvious predatory implications (comments would show up in the video asking her age and shit). But nope, YouTube bad, right guys?

Also, these ads took the place of popular name brands after they started retracting from the site. So...


I didn’t know you liked down the rabbit holes intro so much you ripped it completely off

Theres 0% chance he didnt ask him on Twitter first!


yeah but where is frying nemo though honestly bro come ON


Mamamax and EmpLemon, uploading a video on a similar topic at almost the same time?<br>t h i s  m u s t  b e  a  c o n  s p i r a c y

Mamamax and EmpLemon, uploading a video on a similar topic at almost the same time?
t h i s  m u s t  b e  a  c o n  s p i r a c y


38:42 You know you're bad when an UwU face calls you disgusting


50:08 that's one weird political compass

Che being Lib Left?

based based based based based


"if I can't be a famous successful YouTuber... No one can"

"and when everyone is unsuccessful...no one will be"


>now defunct Kik

Nah bro she's still up

>now defunct Kik

Nah bro she's still up


The most mindblowing part about the video to me is hearing JPEGMAFIA in the background


"child predation is a universaly scorned activity"
laughs in islam

"child predation is a universaly scorned activity"
*laughs in islam*

Chucked in “suicide” mr Weinstein has an escape plan cmon you know it too

Tony_ δυτικός αμυντικός

laughs in literally every belief system before 1550


The ending does bring about a very valid question however, WHOMSTVE tf speaks on behalf of Youtube? Its almost a literal evolving library with no upkeeep or librarian. And yet, its being run by someone who prbably doesnt have any idea how severe that is. Fucking boomer i swear


TL;DW

Context:
Matt Watson (MattsWhatItIs) made a video about how YouTube's algorithm attracts child predators to content of children: the so-called "wormhole".
But due to weird behaviour from Matt, some of the YouTube community don't believe Matt's true intention is just to get rid of child predators.

Theories TL;DW:
Disgruntled YouTuber Goes Rogue (33:18):
Matt is angry at YouTube and all its content producers.
Matt wants to be famous, but his attempts to do so fail.
His campaign to get advertisers to pull their ads because of pedos on the platform was one such attempt, and it succeeded.
(This theory has many inconsistencies)

The Bernie Pipeline (36:59):
Matt is angry about right-wing content on YouTube and the "pipeline" making the YouTube algorithm endorse right-wing content.
Matt wanted to attack right-wing and anti-SJW YouTubers by starting an adpocalypse.

Matt Watson is an Industry Plant (42:25):
Matt is secretly someone seeking to get advertisers their money back through economics and shit (watch at the timestamp, I can't explain it well).
The adpocalypse he would cause would be beneficial to advertisers.

(Please watch the whole video. I oversimplified many things.)

Honestly, wouldn't surprise me if it wasn't a mix of "screw 'bigots'" and being a corporate shill. Likely he's not too much into the Breadtube rabbithole, hence why he never really brought up class, but still holds sympathies for these sorts of people.

He likely made a good chunk of change in exchange for disappearing.


37:30 this whole article about YouTube's right wing rabbit whole was debunked since 2018: https://youtu.be/S4hq5uVsb5k
In summary, if we have to make any claim about this theory, the majority of recommendations and traffic on the website is to the broad left side , not the right side. This could be just another plot from the past, for companies to gain another leverage over Youtube in negotiations, according to Emp's theory.

37:30 this whole article about YouTube's right wing rabbit whole was debunked since 2018: https://youtu.be/S4hq5uVsb5k
In summary, if we have to make any claim about this theory, the majority of recommendations and traffic on the website is to the broad *left side* , not the right side. This could be just another plot from the past, for companies to gain another leverage over Youtube in negotiations, according to Emp's theory.


Did I see a reference to the famous Imam Sa'm Al'hyed?


38:38 can i just point out that the reply under his was someone calling him disgusting?

No, you are not allowed to. Do it anyway.


15:00 “Some of you may die, but that is a risk I am willing to take.” - Lord Farquad


18:49 Mods are Asleep, Post baseless claims


Emplemon defending youtube and the algorithm? Not criticizing but I never thought I'd see the day.

YouTube is so big that unless it's specifically set/programmed to look out for something (Like "Preventing another Trump situation") It's algorithm has to be unbiased. Sure it's set to seek and destroy wrongthink but anything else can slide on by (Again Monkey Abuse community) YouTube can't think of everything/every permutation there's a point where even they get surprised


He sounds like the King of Hate, DPS himself.


I thought the keeps sponsoring was a joke

It is a joke. Just not an intentional one.


"Much of youtube's aimlessness could be attributed to their weak leadership"

Weak men create hard times...

@LJK401 G. Michael Hopf, critically acclaimed author of the post apocalyptic genre, is a racist fascist?

I don't mean to be sexist but I'm pretty sure we have a woman in charge. I only put that in there to get that other guy to get off my back.


Emplemon looks like a miniature Reggie Fils-Aime


Every shred of information about this Matt guy and his biases points to him (at the very least) being close friends with a lot of people in the leftist news media bubble - likely in inner city New York/Portland/Seattle/Los Angeles. I can definitely see someone in such circles going along with a plan like this in return for a big payout from above.


23:01 my goodness who taught him to speak into a blue yeti?


37:02 1539 N Calvert! I listened to it today.


so does YouTube puts ads on demonetized videos, they say that they demonetized them because they are not "ad friendly" but if they put ads on them YouTube makes money and the people that make the vids dont. has this just turned into a loophole for youtube to get the full 100 percent leaving the creator with nothing i dont know if im right about this but i feel like i might be on to something.


This would have been way more interesting at half the length.


Green Simpsons? Outdated.

Now RED Simpsons. THAT'S the future man.


I know they paid you money, but do you think your audience needs hairloss products?

Someone might<br>That's the point, right?

It's way funnier right now since every hair salon and barber shop is closed, so people might actually want to lose their hair.

Well, I’d imagine that with the current state of society being what it is, stress may cause premature hair loss. That said, who knows what age his primary audience is. Maybe it’s 55+ for some reason?


I can't believe that Matt Watson from SuperMega would do something like that

Can you believe this betrayal of his free speech views and comedy, but now he's just a government plant.


The beginning section with "Down The Spiral" looks exactly like the show "Down The Rabbit Hole" by Fredrik Knudsen
. Complete with the same music and same font.

I think the music is 'endless staircase' from super mario 64, played backwards.

Its a sight gag at fred's series, dw haha


Haha! i have been doing a ad boycott b have ad block


Good vidoe mate, so when is frying dorry come?


Sent my gf some of your videos and she loves/appreciates the work and effort put into them. Keep it up, what you do is amazing and entertaining as f**k.


I love your YouTube videos I can tell you spend a lot of time on them keep up the good work...


Dude I love Emp videos, they’re some of the most nuanced opinions on any subject. Big fan


EmpLemon continues to be one of my favorite content creators, quality content right here


Youtube Geographic is seriously the best series I've ever watched in or outside of Youtube. I love your editing so much and I can't click quick enough when I see your videos. Keep up the good job man, I love it!


I remember this happening and wondering so many questions that he just wouldn’t answer. Great video as always


Huh, I had absolutely no idea this had happened until now. Great video as always, Emp!


Such an incredible and thorough look at a topic that is important but rarely discussed. As always, fantastic, Emp.


Holy shit this was a good movie. The 4 personas of Matt and capping it all off with greater commentary about how Youtube is fucking everything up for itself and its creators, I mean Bravo


Great video Emp,  you have a fantastic music taste as well.


it's sad how we really can't do a lot against these companies as a creator....


God damn do I love it every time you upload. Outstanding video as always man